Einstein’s Web Site Wins Gold

Philadelphia, PA, October 28, 2003— Albert Einstein Healthcare Network’s web site earned top honors in the "Best Special Effects" category of the eHealthcare Leadership Awards for the animation of Einstein’s "Healers, Listeners, Teachers" branding campaign. The awards were presented in Phoenix, AZ, by eHealthcare Strategy and Trends, a monthly publication from Health Care Communications.

The "Healers, Listeners, Teachers" campaign utilizes billboards, newspaper ads, radio spots and bus and subway signage to position Einstein’s physicians as leaders in their fields. In order to adapt the campaign to Einstein’s web site, Matt Foote, Web Manager, and Kelly Heard, Director of Marketing, worked with Digital Design Works of Gladwyne, PA. The result is an appealing, animated image that is true to the look and feel of the campaign.

"We were very pleased that "Healers, Listeners, Teachers" on the web reinforced our marketing efforts in other media," says Foote. "It was rewarding to receive this national recognition."

Nearly 1,200 healthcare organizations competed in the eHealthCare Leadership Awards this year in nine different award categories.

Albert Einstein Healthcare Network, a member of the Jefferson Health System, provides healthcare services through Albert Einstein Medical Center, Germantown Community Health Services, Willow Terrace (a nursing home), MossRehab at Tabor Road, Moss Rehab at Elkins Park, Willowcrest (a center for subacute care), Belmont Behavioral Health and a number of outpatient and satellite locations. Einstein also operates a primary care network, Einstein Neighborhood Healthcare. For more information, visit www.einstein.edu, or call 1-800-EINSTEIN.

Publish date: October 20, 2003