Einstein Sponsors “Take A Loved One to The Doctor Day”
September 18, 2007 Marks Fifth Anniversary of Tom Joyner’s Campaign
Philadelphia, PA, September 7, 2007 ─ Albert Einstein Healthcare Network has partnered with Radio One Philadelphia to present “Take A Loved One to The Doctor Day”
─ a national campaign encouraging Americans to see a healthcare provider or make an appointment for the near future. Nationally
syndicated radio personality Tom Joyner, whose program airs in 115 markets nationwide, is the driving force behind the campaign.
On September 18, three prominent local radio stations ─ WRNB 107.9 (Joyner’s regional home), Praise 103.9 and 100.3 The Beat
and a representative from Tom Joyner’s national program ─ will broadcast live from the main lobby of Albert Einstein Medical
Center at 5501 Old York Road in Philadelphia. Radio personalities Sybil Wilkes of the Tom Joyner Morning Show, Moshay LaRen
of WRNB, Pooch and Laiya of The Beat, and CeCe McGhee of Praise will broadcast their respective shows from 6 a.m.- 6 p.m.
The broadcasts will air in conjunction with a major information, education and health screening fair to be held on the front
lawn of the medical center.
By focusing its efforts on a single day, the partners hope to generate a better understanding of the importance of regular
health screenings and the value of a relationship with a healthcare professional.
Working with community organizations, sponsors and associations from across the Greater Philadelphia region, Einstein and
Radio One will not only offer screenings but also workshops, musical interludes, exercise demonstrations and more. Local celebrities,
area politicians and civic leaders also will be in attendance.
“Take A Loved One is a perfect fit for Albert Einstein Healthcare Network,” said Dr. Steven Merahn, Vice President for Marketing & Brand Management. “Our mission is to provide intelligent and responsive healthcare and education to as many as we can reach in the communities
we serve. And thanks to the power of radio, we’re confident we will fulfill that mission on Sept. 18 and beyond.”
"Along with Radio One Philadelphia (WRNB 107.9, WPPZ 103.9, 100.3 The Beat) and the incredible resources of Albert Einstein
Healthcare Network, Tom Joyner's five year dream-to-action to increase the life chances of African-Americans comes together
with the most comprehensive plan to date,” said E. Steven Collins, Director of Urban Marketing and External Relations. “We can all show the ones we love how much we care by showing up and ‘Take A Loved One to The Doctor’. All should take full
advantage of the free screenings, education and information!”
Organizations interested in participating in the fair should contact Leroy Howell at howelll@einstein.edu or 215-456-7404 as soon as possible. Space is limited.
Radio One, Inc. (www.radio-one.com) is the nation's seventh largest radio broadcasting company (based on 2005 net broadcast
revenue) and the largest radio broadcasting company that primarily targets African-American and urban listeners. Including
announced acquisitions, Radio One owns and/or operates 71 radio stations located in 22 urban markets in the United States
and reaches approximately 14 million listeners every week. Radio One also owns approximately 36% of TV One, LLC (www.tvoneonline.com), a cable/satellite network, programming primarily to African-Americans, which is a joint venture with Comcast Corporation
and DIRECTV. Radio One also syndicates the only national African-American news/talk network on free radio and programs XM 169 The Power, an African-American news/talk channel on XM Satellite Radio.
About Albert Einstein Healthcare Network
Albert Einstein Healthcare Network, is a 1,200 bed integrated delivery network serving the communities of North Philadelphia
and Montgomery County, PA. A founding member of the Jefferson Health System, Einstein combines the best of academic medicine
and community service, employing nearly 7,000 people, and offering training programs for physician residents and fellows,
nurses and other health professionals. The Network provides healthcare services through the Albert Einstein Medical Center
and Einstein at Elkins Park hospitals, its MossRehab and Belmont Behavioral Health divisions, Germantown Community Health
Services, Willow Terrace (a nursing home), Willowcrest (a center for subacute care), outpatient facilities such as Center
One and Einstein Neighborhood Healthcare, network of primary care and specialist practices throughout the community. For more
information, visit www.einstein.edu or call 1-800-EINSTEIN.
Alexis Moore
Director of Communications
215-456-6734
mooreal@einstein.edu
Publish date: September 7, 2007
