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As President and Chief Executive Officer of Einstein Healthcare Network for the last 12 years, Barry Freedman has led the organization through a time of unprecedented change and growth. He has overseen the network’s expansion into a more than $1 billion enterprise, with more than 8,500 employees, 450 residents and fellows, and more than 1,200 employed and independent physicians. Freedman joined Einstein in 2003.
A few of the network’s major accomplishments achieved during Freedman’s tenure include:
Prior to joining Einstein, Freedman was the President and CEO of Mount Sinai Hospital in New York City.
Freedman is a recognized leader in health affairs at the local, state and national level. He is past-Chairman of the Board of the Greater New York Hospital Association and has served as Chairman of the Board of the League of Voluntary Hospitals of New York, and Lead Director of the Board of the Premier Hospitals Alliance. Currently, Mr. Freedman serves on the Boards of the Delaware Valley Health Council, The Hospital & Healthsystem Association of Pennsylvania, Health Partners, and is a member of the Healthcare Institute.
Freedman was recognized by Philadelphia Business Journal’s Healthcare Innovation Awards as CEO of the Year in 2012. In November 2014, he was once again named to Becker’s Hospital Review’s list of the top 130 Non-Profit Hospital and Health System CEOs to Know.
Susan Bernini joined Einstein Healthcare Network in 1970 as a Patient Care Coordinator in the Department of Nursing. Over the last 45 years, she has taken on roles of increasing responsibility within the growing Einstein network, advancing to her current position as Chief Operating Officer of the network. In this role, Bernini has direct oversight for the day-to-day operations of the approximately 1,200-bed healthcare system, which includes Einstein Medical Center Philadelphia, Einstein Medical Center Elkins Park, MossRehab, Einstein Center One and Willowcrest, a sub-acute skilled nursing facility on the Einstein Medical Center Philadelphia campus.
Under her leadership, many new clinical programs have been developed, including CT surgery, liver transplant, advanced interventional cardiology, trauma, stroke, bariatric surgery, breast health, and cancer. Bernini also was instrumental in the institution of a quality assurance program, which now serves as a foundation for Einstein’s award-winning quality programs. She also played a crucial role in establishing and managing the Einstein multidisciplinary faculty practice plan and has oversight for the Einstein graduate medical education programs.
Ric Cuming is the Chief Nurse Executive and Vice President-Healthcare Services at Einstein Healthcare Network, where he is responsible for the day-to-day operations and strategic direction of nursing services, as well as Perioperative and Emergency services at Einstein Medical Center Philadelphia, Einstein Medical Center Elkins Park, MossRehab, Einstein Center One and Willowcrest. He also collaborates on nursing practice and standards for Einstein Physicians.
Prior to joining Einstein in 2014, Cuming served as a Nursing Executive – Operations Management in the Performance Management and Innovation Department at Tenet Healthcare Corporation. He also served as Senior Vice President and Chief Nursing Executive at the Jackson Health System in Miami. Cuming is board certified as an Advanced Nurse Executive by the American Nurses Credentialing Center and also board certified in perioperative nursing by the competency and credentialing institute. He is a member of the AORN Journal editorial board and also a member of several professional organizations including the American Nurses Association and the American Organization of Nurse Executives. He is also a former member of the national board of directors for the Association of Perioperative Registered Nurses and he is an alumni of the Robert Wood Johnson Foundation Executive Nurse Fellowship Program (2012 to 2015).
In 2012, Beth Duffy was named Chief Operating Officer of Einstein Medical Center Montgomery and Einstein Physicians Montgomery. In this role, she leads EMCM’s clinical and administrative leaders in all day-to-day operations as well as the physician practice company that includes multiple primary care practices, as well as several specialty practices and the hospitalist service. The promotion was the latest advance in Duffy’s more-than-30-year career at Einstein. Prior to her current position, she served as Vice President and Director, Activation Planning, collaborating with physicians, leaders and employees to ensure the successful 2012 opening of southeastern Pennsylvania’s first completely new hospital in more than a decade. She oversaw the completion of an estimated 100,000 individual tasks that were part of this $350 million project. Previously, Duffy served in a variety of positions with increasingly more responsibility in Einstein clinical, regulatory and support service operations, including the role of Vice President-Healthcare Services. In 2013, she was named an Emerging Executive of the Year by Philadelphia Business Journal.
David Ertel joined Einstein as Chief Financial Officer in 2013. As Einstein’s CFO, Ertel works with senior leadership to direct the network’s financial activities and represent Einstein to rating agencies, government entities and other outside parties. In addition, Ertel directs the network's Information Services and Real Estate activities. Prior to joining Einstein, he served as a Managing Director at Morgan Stanley and Head of their National Health Care Group. In that role, Ertel was responsible for providing investment banking services to healthcare clients across the United States. He has been successfully involved in healthcare finance for over 30 years. Prior to his investment banking career, Ertel served as Budget Director of the N.J. State Department of Human Services for five years, where he managed budget planning and control activities. And, prior to joining Einstein, he served as Vice Chairman, Chair of the Finance Committee and Chair of the Strategic Planning Committee on the Board of Trustees of Princeton HealthCare System.
Joan Gubernick is Chief Marketing Officer for Einstein Healthcare Network. She leads the strategic marketing, corporate communications planning, creative and implementation efforts for the network. Gubernick oversees corporate communications, media relations, public relations, employee communications, social media, digital marketing, website, contact center, creative and production services. Shortly after joining Einstein Healthcare Network in 2011, she successfully launched the rebranding and new visual identity of the entire healthcare system. In 2012, she spearheaded marketing campaigns for the opening of Einstein Medical Center Montgomery, which included community initiatives and service line promotions. In keeping with the current demand for outpatient care, Gubernick led marketing campaigns and community events for the addition of new, outpatient multi-specialty care centers to the network.
Prior to joining Einstein Healthcare Network, she served as Director of Marketing System Initiatives at Main Line Health and held leadership positions in two Philadelphia-based advertising agencies. Gubernick began her career in TV news.
In 2014, Dixieanne James was named to the position of Vice President of Strategic Planning and Business Development for Einstein Healthcare Network. In this role, she oversees Einstein’s strategic planning and business development functions, focusing on identifying and prioritizing both short- and long-term growth opportunities for the network’s many locations and clinical service lines. James partners with Einstein’s clinical, research, academic and administrative leadership to develop and implement volume- and revenue-generating strategies that position Einstein for success as the healthcare environment continues to evolve and transform. She joined Einstein as Corporate Director of Strategic Planning in March 2008 and was named Associate Vice President, Physician Enterprise Development and Operations, in 2012.
Prior to joining Einstein, James served as Manager, Planning and Strategy, for Christiana Care Health System in Delaware and Manager, Planning and Business Development, at Lifebridge Health in Baltimore, Md.
Maureen Jordan holds the position of Vice President, Healthcare Services at Einstein Medical Center Philadelphia. Her areas of responsibility include Radiology, the Women’s Center, Patient Escort, Laboratory and Pathology Medicine, Organ Disease and Transplantation, OB-GYN and Pediatrics, Pharmacy Services, Respiratory Care and Pulmonary Diagnostics, Urology, Sterile Processing, Radiation Safety, and Regulatory Agencies. After joining Einstein in 1996, Jordan was named Manager and then, Director of Respiratory Care and Pulmonary Diagnostics for Einstein Medical Center Philadelphia in 1998 and 2000 respectively. She was promoted to Assistant Vice President in 2010, serving as the leader for a number of both clinical and non-clinical Einstein areas. More recently, Jordan has served as the leader for the Einstein G.P.S. Standards of Behavior Committee. In that role, she ensured the network-wide involvement of over 150 front-line employees across the entire Einstein continuum who came together to identify the specific behaviors that, when adopted, will ensure that employees are living up to Einstein’s Code of Conduct in all dealings with patients, their families and one another.
Lynne R. Kornblatt serves as the network’s Chief Human Resources Officer, leading HR strategy and operations, including workplace planning, recruitment, retention strategies, labor and employee relations, occupational health, workers’ compensation, employee wellness initiatives, as well as compensation and benefits for nearly 9,000 employees. She also oversees organizational and staff development and has oversight for the Department of Volunteer, Chaplaincy, Language and Cultural Services and Medical Staff Services. Kornblatt’s promotion to her latest role was just the most recent advance in a more-than-35-year career at Einstein.
She joined Einstein Healthcare Network in 1979 as a Staff Nurse. Kornblatt has held a series of roles involving increased responsibility and complexity in Nursing and HR, including Vice President of HR. Under her leadership, Einstein’s Human Resources Department has improved HR practices, adopted modern and accessible electronic tools, designed and implemented a Performance Accountability Program that encourages employees’ growth and development and a partnership between leaders and staff, and increased employee accountability.
Ruth Lefton joined Einstein Healthcare Network in 1994 and has held positions as Program Director and Assistant Vice President. She is currently the Chief Operating Officer of MossRehab, recognized as one of the top rehabilitative hospitals in the United States and one of the top workplaces in the Greater Philadelphia region, as well as Einstein Medical Center Elkins Park. Lefton also has oversight for Willowcrest, the sub-acute skilled nursing facility on the Einstein Medical Center Philadelphia campus; the Neurology and Orthopedic service lines; and the Victor Center for Prevention of Jewish Genetic Diseases.
Prior to coming to Einstein, Lefton spent seven years at Forbes Health System in Pittsburgh, Pa., serving in a variety of administrative roles. She is a leader on physical medicine- and rehabilitation-related policy and healthcare issues at a state and national level.
In 2013, Lefton received the American Medical Rehabilitation Providers Association Leadership Excellence Award, which honors an individual who has made significant contributions to physical medicine and rehabilitation.
As Chief Academic Officer and ACGME Designated Institutional Official, Dr. McGee oversees the Office of Academic Affairs, which provides institutional oversight for all graduate, undergraduate and continuing medical education programs throughout Einstein Healthcare Network. McGee has played a leading role in advancing learning- and teaching-related projects at Einstein. He coordinated the conception, planning, fundraising and building of the Einstein Center for Clinical Competency, which is designed to improve patient safety and health-care delivery while helping residents transition from classroom instruction to clinical interaction. Dr. McGee is an Assistant Dean at Jefferson Medical College. He has served in many roles in various state and national organizations, including having as President of the Pennsylvania Chapter of the American College of Emergency Physicians (PACEP) and President of the Council of Emergency Medicine Residency Directors (CORD).
Dr. McGee is presently a member of the Accreditation Council for Graduate Medical Education Review Committee for Emergency Medicine and represents the American College of Emergency Physicians on the Emergency Medicine GME Funding Task Force. He is a frequent presenter at local and national meetings and has lectured extensively on topics in trauma, diagnostic testing, CT scan interpretation, genitourinary emergencies, and residency administration. Dr. McGee completed his residency in Emergency Medicine at Einstein Medical Center Philadelphia, served as the Associate Director of the Emergency Medicine Residency from 1992 to 2000 and as the Residency Program Director from 2000 to 2008.
Cindy McGlone is Vice President, Healthcare Services. She started her career at Einstein in 1984. Over the last 30-plus years, she has served in a variety of roles of increasing responsibility and complexity.
Most recently, she has oversight for the following areas: Care Management including transitions of care and readmission reduction efforts, Patient Access, Health Information Management, Heart and Vascular Service Line, Medical and Radiation Oncology, Medicine, Surgery and Behavioral Health.
Chris McTiernan joined Einstein in 2014 as Vice President, Chief Payer Relations Officer. In this role, he works with senior leadership and Finance to guide the network’s payer strategies and develop its capabilities around value-based payment.
Prior to joining Einstein, McTiernan served as the Vice President, Provider Contracting and Reimbursement for Independence Blue Cross. In that role, he was accountable for contracting, provider reimbursement, network strategy and value-based payment models for IBC. McTiernan previously worked for Harvard Pilgrim Healthcare, a non-profit managed care organization, and was responsible for financial planning and analysis.
Joan Moyer was appointed Vice President, Financial Planning in 2011. Prior to joining Einstein, she worked closely with the network for several years on strategic initiatives as a consultant. Joan was instrumental in the analysis that led to the financing and building of Einstein Medical Center Montgomery.
Her prior experience includes 35 years in healthcare financial positions. Since joining Einstein, she is responsible for financial analyses related to strategic initiatives, business plans and refinancing.
In 2014, Dr. Angie Nicholas was named the Medical/Administrative Director for Einstein Physicians Montgomery, with responsibility for all areas related to the delivery of medical care and clinical services at its primary care practices. She has oversight for a group of over 60 physicians in Montgomery County. Board certified in Family Medicine, she also works clinically at King of Prussia Family Medicine practice. In her role, Dr. Nicholas has worked to enhance the patient experience, quality, productivity and physician engagement.
Prior to joining Einstein, Dr. Nicholas was Senior Director, Clinical Software and Enterprise Services, at Siemens Medical Solutions and was in clinical practice at Colonial Family Practice in Coatesville, Pa. Previously, she was Chief Medical Information Officer for Susquehanna Health for nearly 12 years.
AnnMarie Papa was named Vice President and Chief Nursing Officer at Einstein Medical Center Montgomery in 2014. In her role, she has responsibility for directing the personnel, operations and financial activities for nursing services and the Interventional Platform at Einstein Medical Center Montgomery.
With more than 35 years of experience in the nursing field, Papa has worked at Jeanes Hospital, Chestnut Hill Hospital and Doylestown Hospital, serving in a variety of positions of increasing responsibility, particularly in the area of emergency services. She joined Einstein from the Hospital of the University of Pennsylvania, where she held multiple nursing leadership positions, most recently serving as Clinical Director for Emergency, Observation and Medical Nursing. Papa holds a Doctorate in Nursing Practice and is a Fellow of both the American Academy of Nursing and the Academy of Emergency Nursing.
Dennis Pfeiger was appointed Vice President, Healthcare Services, at Einstein Medical Center Montgomery in 2013. In this role, he has administrative responsibility for numerous departments and services, including Materials Management, Facilities and Security, Patient Access/Patient Financial Services, Health Information Management, Biomedical Engineering, Linen, Homecare/Hospice and Palliative Care, Hospitalists, the Care Management Department and Environmental Services.
Prior to joining Einstein, Pfleiger was Vice President Operations/Business Development at Sacred Heart Hospital in Allentown, Pa., where he had direct responsibility for key clinical, ancillary and support services, and system-owned medical practices. Before his appointment as Vice President, Pflieger served as Director of Patient Services at Sacred Heart Hospital, managing various departments, including Respiratory, Interventional Radiology, Radiation Oncology and Neurosciences. Earlier in his career, he worked as a staff respiratory therapist at Quakertown Hospital in Quakertown, Pa., and St. Luke’s Hospital in Bethlehem, Pa. and later served as Director of Respiratory Care at Palmerton Hospital in Palmerton, Pa.
Carol Prushan is responsible for shaping, leading and implementing Einstein Healthcare Network’s fund-raising strategy and growing revenue from a variety of sectors, including major giving, special events, annual fund, grants and contracts, and government funding. She leads efforts to identify new constituencies and further the culture of philanthropy across the network. Prushan has played a major role in the success of The Einstein Campaign, the largest fund-raising effort in the network’s history, which has a goal of raising $150 million by 2016.
Prior to joining Einstein in 2012, she was with the Jewish Federation of Greater Philadelphia for nearly 25 years. Prushan started there in a volunteer capacity, leading a number of major initiatives and serving as a member of the Board of Trustees. In 2003, she joined the Federation’s staff, first as Endowments and Leadership Philanthropy Officer and then as Director of Major Gifts, before assuming the role of Senior Development Officer. Previously, Prushan served as Corporate Relations Manager for The Mann Center for the Performing Arts and worked at Bell Atlantic Network Services, where she was involved in marketing and new business development.
Penny J. Rezet was named Chief Legal Officer for Einstein Healthcare Network and its affiliates in 2012. She joined Einstein in 1993, serving as Associate General Counsel until 2004, when she was named Vice President and General Counsel. During her tenure, Rezet has played a major role in various network transactional and transformative initiatives, including those that led to the successful opening of Einstein Medical Center Montgomery. Rezet is responsible for overseeing the network’s legal, risk management and insurance.
Prior to coming to Einstein, Rezet served as an Associate at Drinker, Biddle & Realth LLP in Philadelphia for four years. She also served as a Federal Judicial Law Clerk in the U.S. District Court Delaware. Rezet is admitted to practice law in Pennsylvania and is a member of the American Health Lawyers Association.
Pete Scattergood has held the position of Vice President, Development, for Einstein Medical Center Montgomery since 2012. He has spent almost his entire career working in the Development field, primarily with organizations in the healthcare industry and higher education. Prior to the opening of Einstein Medical Center Montgomery, he served as Vice President, Development, at Montgomery Hospital Medical Center from 2008 to 2012.
Before joining Montgomery Hospital Medical Center, he served as Senior Vice President for College Relations at Ursinus College for 18 years, substantially growing its annual gift program and planning and overseeing a pair of highly successful comprehensive giving campaigns. Pete also served as Vice President for Development and Public Relations at Lankenau Hospital from 1975 to 1988. Prior to joining Lankenau, he was Director of Development at Northwestern Institute in Fort Washington, Pa., and Director of Development at Hahnemann Medical College and Hospital. He began his development career at the University of Pennsylvania.
In 2014, Craig Sieving was promoted to Vice President-Facilities Management for Einstein Medical Center Philadelphia, MossRehab, Einstein Medical Center Elkins Park and other facilities. In his role, Craig has responsibility for Maintenance & Engineering, Construction, Environmental Services, Protective Services, Mailroom & Print Shop, Materials Management, Safety & Emergency Preparedness, Property Management and Food & Nutrition Services. Previously, Sieving served as Network Director, Facilities Management, at Einstein for 10 years. During that time, he oversaw numerous large projects that have enhanced the network’s clinical and service areas. Some of his notable accomplishments include implementing a comprehensive energy reduction plan and leading significant contract negotiations with utility providers that resulted in lower energy use and costs, developing and implementing a network-wide Facilities Quality Management System, and redeveloping, implementing and overseeing the network’s regulatory compliance program for the Utility and Fire Safety systems.
Dr. Steve Sivak was appointed to the position of Chief Medical Officer in 2014, with oversight for Einstein Physicians Philadelphia, a group of 500 providers offering primary care and advanced specialty care and procedures in the greater Philadelphia region. In his role, he provides physician leadership as Einstein develops a clinically integrated network for the organization and its participation in Noble Health Alliance. Over his more than 30-year career, Dr. Sivak has had a strong interest and expertise in the education of medical students and residents and more recently has broadened his experience in population health management.
Prior to joining Einstein in 2001 as the Paul J. Johnson Chairman, Department of Medicine, Dr. Sivak spent nearly seven years as the Program Director, Internal Medicine and Vice Chairman, Department of Medicine for Saint Vincent’s Medical Center in New York. He also worked as the Program Director and Chief of General Internal Medicine at Westchester County Medical Center in Valhalla, N.Y., for more than 12 years. In his current role, Dr. Sivak has worked to enhance the patient experience, quality, productivity and physician engagement.
As Chief Quality and Patient Safety Officer, Dr. Zuckerman has responsibility for all quality improvement and patient safety initiatives, as well as infection prevention and control activities, for Einstein Medical Center Philadelphia, Einstein Medical Center Elkins Park, MossRehab, Einstein Behavioral Health and Einstein Physicians Philadelphia.
Dr. Zuckerman joined the Einstein faculty in the Division of Infectious Diseases in 1993 and served as Medical Director of Infection Control and Prevention for Einstein Healthcare Network for six years. With a strong interest in hospital epidemiology and infection control, Dr. Zuckerman successfully led organizational infection prevention and control programs to eliminate patient harm and promote employee safety. In his current role, he has worked effectively to improve patient safety and clinical outcomes by implementing reliable systematic changes to processes and delivery of care. He has been dedicated to advancing the culture of safety and service within the organization as exemplified by the continued growth of the Comprehensive Unit-Based Safety Program (CUSP) and his leadership role in the Einstein G.P.S. initiative.