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Einstein Medical Center Philadelphia Designated Blue Distinction® Center for Maternity Care

May 26 2016

Einstein Medical Center Philadelphia has been designated as one of the first hospitals to receive the Blue Distinction®  Center for Maternity Care, a new designation by Independence Blue Cross.

This new Blue Distinction Centers for Maternity Care program evaluates hospitals on several quality measures, including the percentage of newborns that fall into the category of early elective delivery, an ongoing concern in the medical community.  Compared to babies born 39 weeks or later, early term infants are at higher risk of infant death and respiratory ailments such as respiratory distress syndrome, pneumonia, and respiratory failure, among other conditions.  These babies are also at higher risk of admission to neonatal intensive care units.

“It’s gratifying to be one of the first hospitals in the country to earn this designation and it affirms the hard work and commitment on the part of our entire maternity team to help ensure a positive patient experience,” says David Jaspan, DO, Chair of Obstetrics and Gynecology for Einstein Healthcare Network.

Hospitals that earn a Blue Distinction Center for Maternity Care designation agreed to meet requirements that align with principles that support evidence-based practices of care as well as having initiated programs to promote successful breastfeeding as described in the Baby-Friendly Hospital Initiative by Baby-Friendly USA or the Mother-Friendly program by the Coalition for Improving Maternity Services (CIMS) through its “Ten Steps of Mother-Friendly Care.” The program also evaluates hospitals on overall patient satisfaction, including a willingness to recommend the hospital to others.

Approximately 3,000 babies are born each year at Einstein Medical Center Philadelphia and the  hospital has a Level III Neonatal Intensive Care Unit (NICU).

Blue Cross and Blue Shield (BCBS) companies across the nation have recognized more than 280 hospitals as Blue Distinction Centers for Maternity Care.  Hospitals recognized for these designations were assessed using a combination of publicly available quality information and cost measures derived from BCBS companies’ medical claims.

Research shows that compared to other facilities, those designated as Blue Distinction Centers demonstrate better quality and improved outcomes for patients.  Since 2006, the Blue Distinction Specialty Care program has helped patients find quality providers for their specialty care needs in the area of bariatric surgery, cardiac care, knee and hip replacements, spine surgery and transplants, and complex and rare cancers.  For more information about the program, visit www.bcbs.com/bluedistinction.


Blue Distinction Centers (BDC) met overall quality measures, developed with input from the medical community. A Local Blue Plan may require additional criteria for providers located in its own service area; for details, contact your Local Blue Plan. Blue Distinction Centers+ (BDC+) also met cost measures that address consumers’ need for affordable healthcare. Each provider’s cost of care is evaluated using data from its Local Blue Plan. Providers in CA, ID, NY, PA, and WA may lie in two Local Blue Plans’ areas, resulting in two evaluations for cost of care; and their own Local Blue Plans decide whether one or both cost of care evaluation(s) must meet BDC+ national criteria. National criteria for BDC and BDC+ are displayed on www.bcbs.com. Individual outcomes may vary. For details on a provider’s in-network status or your own policy’s coverage, contact your Local Blue Plan and ask your provider before making an appointment. Neither Blue Cross and Blue Shield Association nor any Blue Plans are responsible for non-covered charges or other losses or damages resulting from Blue Distinction or other provider finder information or care received from Blue Distinction or other providers.

Communications Team
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